BE STUPID: The new advertising campaign Diesel

Eccentric, provocative and revolutionary. And 'the new advertising campaign for Diesel, one of the brands most popular with young people today. To promote the collection of the new season, Renzo Rosso and his creative team have launched a unique and unconventional slogan: "Be Stupid!

"How many times I've taken a fool? Almost always. Starting from the day that I decided to use the name to distinguish Diesel jeans, to get a sale when I put my pants ripped, "he confessed in an interview with the patron Diesel, trying to explain why this ad campaign. Recalling his early tiring then stated: "At the time I took to be stupid, only to realize that those ideas originated resounding success."

SMART critiques. STUPID creates.
The intelligent criticism. Stupid creates.
SMART MAY HAVE THE BRAINS, BUT STUPID HAS THE BALLS.
The intelligent will also have the brains, but the stupid have the balls.
SMART SAYS NO. STUPID SAYS YES.
The clever says no. Los tupido says yes.
SMART listens to the head. STUPID listens to the heart.
The intelligent listener's head. Stupid listen to the heart.
ONLY THE STUPID CAN BE TRULY BRILLIANT.
Only the fool can be really bright.

Yes, this time Diesel with maximum transgression, becomes one of the most entrenched social beliefs into a concept and certainly debatable. Apparently if you're smart, you're terribly boring and outdated! If you're stupid, you are incredibly interesting and challenging. It seems that the poles, in fact, have toppled ...

At this point, confusion reigns seems to live in the Wonderland of Alice! First we must absolutely review the Garzanti and Zanichelli, the dictionary of synonyms and the antonyms. Then we move to also change our vocabulary of insults and that of praise. Cabbages, really a mess ... there will be just to become stupid!Oops, I meant smart ...

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